Site Architecture
URL structure, internal linking, navigation, and information architecture.
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Subfolder, subdomain, or separate .com? A composable-stack call
An EU retailer choosing between subfolder, subdomain, and separate domain for a US store faces composable-stack routing that makes hreflang invisible to Google.
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WordPress to SvelteKit migration risks crawlability regression
SvelteKit migrations from WordPress require explicit SSR setup and manual schema markup to avoid losing crawlability. Test rendering before launch.
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Redirect chains that only appear after domain switches go live
Domain-switch catch-all rules create hidden redirect chains when old URLs already redirect. Order 1:1 rules before global rules to prevent multi-hop chains.
