Schema & Structured Data
JSON-LD, schema.org, rich results, and structured data validation.
- Analysis
Schema ROI: where structured data pays off in 2026
Rich results deliver CTR lifts. AI citation uplift is unproven. Agent-readable actions are wide open. Original data from 12.67M domains on where to invest.
- News
Google officially deprecates FAQ rich results as of May 2026
Google is phasing out FAQ rich results starting May 7, 2026. Teams using Search Console API integrations need to update before August cutoff.
- News
Yotpo injects duplicate FAQPage schema on Shopify pages
Yotpo's Shopify app injects duplicate FAQPage schema without consent, causing validation errors and killing rich results eligibility. Here's how to remove it.
- News
Cross-format structured data conflicts pass validation undetected
Pages mixing JSON-LD, Microdata, and RDFa formats can pass validation despite conflicting data signals. Google picks one format without telling you which.
- News
Merchant Center feeds now power organic and AI surfaces
Google is using Merchant Center feeds to power organic search, AI Overviews, and YouTube. Feed quality now directly impacts SEO visibility beyond Shopping ads.
