Schema & Structured Data
JSON-LD, schema.org, rich results, and structured data validation.
- News
Healthcare pages lost review stars and markup fixes did not help
Schema App found the drop in Search Console's search-appearance filter, reworking aggregateRating paths restored nothing, and Google has not commented.
- News
Google builds price drop badges from its own 60-day crawl average
No feed attribute removes a price drop badge Google built from its own crawl history. Check the crawled price in Merchant Center and return 404 for retired images.
- News
Google plans to run AI Mode hotel bookings on an open standard
A draft booking standard, UCP, sets how hotels answer Google's live price and availability checks. Integrating does not change ranking, and joining is by waitlist.
- Analysis
Schema ROI: where structured data pays off in 2026
Rich results deliver CTR lifts. AI citation uplift is unproven. Agent-readable actions are wide open. Original data from 12.67M domains on where to invest.
- News
Google drops FAQ rich results and cuts their Search Console data
FAQ rich results left Google on May 7, 2026. The FAQ report, filter, and Rich Results Test support go in June, and Search Console API support ends in August.
- News
A Shopify review app adds broken FAQ schema to product pages
A Reddit report traces Main Entity Missing errors to FAQPage JSON-LD from Yotpo's Shopify app, with a theme.liquid removal script that Googlebot may not see run.
