Site Migrations
Domain moves, platform changes, redirects, and traffic preservation.
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Why IA migrations break without a staging crawl
Redirect mapping misses consolidation relevance gaps, platform canonical conflicts, and orphaned navigation paths. A staging crawl catches these before Googlebot does.
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Six weeks of 307 redirects split two identical migrations
Two identical subdomain migrations diverged because six weeks of 307 temporary redirects delayed canonical signals, and a sitemap parsing error compounded one.
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Migration traffic drops need pre-defined thresholds, not panic
Define traffic loss thresholds before migrating your site. Pre-set benchmarks for revenue and transactions prevent panic and unnecessary rollbacks during recovery.
