Site Migrations
Domain moves, platform changes, redirects, and traffic preservation.
- News
Splitting a sitemap only changes what Search Console reports
A WordPress team moving root landing pages under /products/ planned a product-sitemap.xml for faster re-indexation. The 301s and internal links do that work.
- News
Migrations that merge pages need a staging crawl before launch
A Reddit thread on moving a custom CMS store to Shopify shows why merged pages and Shopify's own canonical tags call for a full staging crawl before launch.
- Guide
How to use Google Search Console to validate your staging site
Each staging protection method changes what GSC can test. Learn which access levels enable URL Inspection, how to allowlist Googlebot, and what to check before launch.
- News
307 redirects hit both brands but only one fell out of Google
An r/bigseo post describes two clothing brands moved to subdomains with six weeks of 307 redirects; the one Google dropped also had a sitemap it could not read.
- News
Migration rollbacks should hinge on lost revenue, not traffic dips
Candour's Brendan Bennett, in a Sitebulb guide, sets pre-agreed revenue and lead thresholds as the rollback trigger and lists data and crawl checks to run first.
